Founded in 1974, Friess Associates serves shareholders and clients ranging from Foster's high-school basketball coach and the participants in the Morningstar 401(k) plan to institutions such as the John M. Templeton Foundation, Corning and the University of Delaware.

Friess wanted a new logo using the image of a magnifying glass to reflect their research oriented services. They also needed a look and feel for their new Web site that would appeal to both retail and commercial investors.

TechSense was brought in to provide the new logo for Freiss and the new look and feel for their site. We worked closely with thier technical and marketing teams to achieve the new look.

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